Week 37, 2017, “Microsoft Kills Mobile”

Joe Belfiore @joebelfiore – Oct 8
Actually, a huge, huge majority of our Windows/Office (and Xbox) users are mixed-ecosystem. MOST people have a different phone than “PC”

Ingo @LaktoseIgnoranz
Replying to @joebelfiore
When people switch to iOS or Android they will switch ecosystems, too. No more need for Microsoft then. That’ll be your next big problem.

It has never been a more confusing… frustrating… no infuriating time for Microsoft developers and professionals. Twenty years of evangelizing the technologies, investing in the products, moving organizations, friends, and family, and for a time enjoying the benefits of a homogeneous ecosystem. Yet, this year, a constant barrage of fear, uncertainty, and doubt about Microsoft strategy from Microsoft pundits, talking heads, industry leaders, and peers.

The Microsoft code strategy has been under attack for decades, yet Microsoft appears to be succumbing to Linux via Android. It’s absolutely no secret Microsoft is heavily invested in Android. It’s disturbing to see this manifesting in Microsoft stores proudly selling Samsung Galaxy phones promoting the Office productivity suite.

Shifting away from Windows mobile is a questionable strategy. Our next phone now requires me to have a Google or Apple account with similar cloud strategies. A Microsoft failure to deliver on either of those platforms will speed a demise due to the lack of a unified endpoint platform. This is an uncomfortable gamble shifting from OS platforms to applications/cloud platforms. Untrue? No Windows mobile or universal app developers will continue to diminish the OS, folks. Why would consumers pay for this platform?

We are very different companies [from Apple and Google] …We are a tool creator … not a luxury good manufacturer. We are about creating technologies so that others can build. [With] Surface, we created a premium product … every OEM should create a lower-priced model. We want to democratize things. – CEO Satya Nadella

I would never believed I would have seen or heard in my Microsoft career at a Microsoft store, the sales person actively telling groups of people in the store, “Microsoft technologies are actually better on Android.” I am equally shocked to read a recent Joe Belfiore tweet, “Go download Edge from Google Play”.

Solution: Return to your roots and focus.

  1. Compete with Linux on their own ground. How? Open source the base Windows OS.
  2. Tier the OS based on function to support business. “Windows Basic” should align to Linux features and functions. “Windows Enterprise Desktop” for endpoints needing business features. “Windows Enterprise Server” for the server.
  3. Give away Visual Studio and continue to train people through MVA.
  4. Get out of the hardware business. Support your partners and OEMs.

Make Windows attractive again to both consumers, businesses, and developers!

\\ JMM

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